What do we believe in?
"A share is simply a mechanism for making money. If it is going to make us a profit, we'll buy it. If not, we let someone else buy it."
Mark Tyndall, CEO and founding partner, Artemis Investment Management.
The philosophy that has driven Artemis’ reputation for delivering outstanding investment returns is based on the team’s belief that a fund’s primary aim is to beat the markets. Believe it or not, this simple and basic aim is sometimes foregone by managers and organizations, forced into sacrificing performance for a commitment to house style or process. House styles can be viewed as, and often are, restrictive, especially if implemented to suit a particular sort of market, for instance one dominated by growth, when another trend is more prevalent.
"Neither a growth nor value investor be"
At Artemis we believe that whatever the markets are doing, opportunities for superior returns are usually available for active managers to find, provided they possess the skills and confidence necessary to identify and exploit what’s on offer at any time. Hence, there are no stylized constraints imposed on our fund managers, which could be seen as restrictive.
As active fund managers, not only are we given the freedom to adapt to changing markets: we are encouraged to stock-pick, to take responsibility and to put ourselves on the line collectively.
We invest alongside you
One of the primary foundations of the Artemis philosophy is that personal trading is not permitted – Artemis managers may only invest in Artemis funds, so their money goes into the market alongside yours.


